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Amazon Ring's Founder Is Back as CEO with a Hard Pivot to AI. How Jamie Siminoff Went From 'Shark Tank' Reject to $1 Billion Brand

LOS ANGELES COUNTY, CALIFORNIA, JUL 17 – Founder Jamie Siminoff returned in April to restore Ring's focus on crime prevention, integrating AI to boost productivity and launching new safety features, company statements show.

Summary by Fortune
Jamie Siminoff pitched Doorbot, a smart video doorbell, on Shark Tank in 2013, but none of the Sharks saw enough potential to invest in it. Despite this rejection, Siminoff rebranded Doorbot as Ring, leveraged publicity and new investors, and ultimately sold the company to Amazon for about $1 billion. Today, Ring is installed in millions of homes and seen as one of Shark Tank‘s most prominent “misses.” Few major success stories come without a bo…

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Business Insider broke the news in United States on Thursday, July 17, 2025.
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