US EditionAmazon's Bold Theatrical Strategy: 14 Films Annually with 45-Day Windows
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Amazon's Bold Theatrical Strategy: 14 Films Annually with 45-Day Windows
The Tech Giant Takes on Hollywood’s Major StudiosAmazon is making a significant strategic pivot in its entertainment business by committing to release approximately 14 films annually in theaters across the United States. This represents a departure from its traditional approach of focusing primarily on streaming content directly to Prime Video subscribers.Theatrical Windows Before StreamingThe company revealed to The New York Times last week tha…
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