US EditionAmazon’s AI Agent Bind: Block Rivals or Build Bridges?
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3 Articles
Between the locking of ChatGPT or Perplexity bots and the massive deployment of its own assistant Rufus, Amazon hesitates. While the agent trade — these AIs able to decide and buy for us — could weigh $5,000 billion in 2030, the Seattle giant must anticipate an era where robots are racing.
Amazon Tightens Platform Access as AI Shopping Agents Expand
Amazon is moving quickly to contain a new threat to its eCommerce dominance as AI-powered shopping bots begin to reshape how consumers discover and buy products online. The company is blocking third-party artificial intelligence (AI) shopping tools from accessing its site even as it explores partnerships and builds its own AI-driven buying experiences, underscoring the high stakes for payments, commerce and customer ownership as autom…
Amazon’s AI Agent Bind: Block Rivals or Build Bridges?
Amazon.com Inc. confronts a pivotal crossroads in the evolution of online retail: resist the rise of artificial intelligence shopping agents encroaching on its dominance or embrace partnerships that could redefine commerce. CEO Andy Jassy has signaled a shift from confrontation to collaboration, amid lawsuits, bot blocks and booming agentic tools from rivals like OpenAI and Perplexity. A recent job posting for a corporate development leader focu…
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