Amazon’s Advertising Business Breaks Records: More than 60 Billion in Revenue

The competitive landscape within Amazon’s global ecosystem is changing. Despite the incorporation of new vendors – about a million per year – the number of active sellers has decreased significantly in the past four years. According to a new Marketplace Pulse report, there are currently less than 1.9 million active sellers in [...] The post More Views, Less Competition: Amazon sellers receive 31% more traffic than in 2021 appeared first on Ecomm…

Over the past few years, Amazon has ceased to be just an e-commerce platform to become one of the most important players in the global advertising market. According to WARC Media’s latest report, Jeff Bezos’ company is moving to exceed $60 billion in advertising revenue during 2025. A projection that not only reflects the exponential growth of its advertising business unit, but also Amazon’s repositioning as one of the dominant forces in the Ret…