US EditionAmazon Revamps Fire TV and Its Mobile App to Help You Find Shows Faster
The redesign offers up to 30% faster navigation, supports 20 pinned apps, and integrates Alexa+ for more natural voice control, aiming to simplify content discovery.
- In February, Amazon began rolling out a redesigned Fire TV interface and a free Fire TV mobile app in the United States for Fire TV Stick 4K Plus and Fire TV Stick 4K Max .
- Facing growing streaming complexity, Amazon says the redesign responds to overwhelming choices and aims to reduce Fire TV users' scrolling time with a cleaner, faster visual redesign.
- New features include home screen customization with 20 pinned apps, up from 6, rebuilt underlying Fire TV software with Amazon claiming 30% performance gains, and Alexa+ enabling AI-powered features.
- For households juggling streaming services, Fire TV sections aggregate content and the Fire TV mobile app acts as a second screen, while Prime Video and Amazon-promoted content remain prominently placed, affecting third-party apps.
- Later in the spring, Amazon will expand the broader rollout to Fire TV 2-Series, 4-Series, Omni QLED, and Fire TV OS partner televisions from Panasonic, Hisense, TCL, and Insignia, while upgrading the Fire TV mobile app with customization upgrades.
15 Articles
15 Articles
Major Fire TV Stick update promises 30% speed boost to YOUR device, and that's just the beginning
If you have a Fire TV Stick plugged into the back of your telly – you're in for a treat.Amazon has just unwrapped the most substantial interface overhaul to its FireOS in years during a presentation at the CES technology tradeshow in Las Vegas, alongside its latest Smart TV. The Seattle-based firm's teams have completely reworked the underlying code, and the results seems very impressive. According to Amazon, when you install the new FireOS upda…
Amazon unveils new Fire TV user interface
Amazon has redesigned the Fire TV UI to be “cleaner, faster, and better organised” which it says will help users spend less time searching and more time watching. The new UI has a more modern design with improved layouts, rounded corners, redesigned colour gradients, updated typography, and more optimised spacing. The update isn’t just aesthetic: […]
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