Haul, the new bargain Amazon site, where everything is under £20
- Amazon UK launched Haul, a new shopping service with products priced under £20, starting its beta rollout in May 2025.
- This launch follows Haul’s initial release in the US in late 2024 amid growing competition from low-cost rivals like Temu and Shein.
- Haul offers thousands of affordable, verified items with free delivery on orders over £15 and a 15-day free returns policy via familiar locations.
- John Boumphrey, Amazon UK Country Manager, stated that with many shoppers eager to cut costs, the company is pleased to offer a wider range of affordable choices.
- Haul aims to provide a budget-friendly option within Amazon's app, potentially affecting competitors and customer shopping behavior in the UK market.
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15 Articles
Amazon launches new UK outlet set to rival Temu with ‘crazy low prices’
Products on Haul are all £20 or less (Picture: Getty Images) Shoppers can’t get enough of Temu, which allows them to fill their baskets with a never-ending array of bargain products to buy ‘like a billionaire’. And now, Amazon UK is getting in on the action with the launch of Haul, a new section dedicated to affordable, trending items. Initially released in the US late last year, the outlet is now being rolled out to UK customers too – so you ca…
Amazon to roll out low-cost Haul service in the UK
The launch comes as Amazon seeks to battle the rapid growth of Chinese-linked e-commerce rivals Temu and Shein.
Amazon has launched a new shopping service in the UK called “Haul”, offering thousands of cheap items for as little as £10 (around 4,800 HUF), with free delivery and extra discounts. The aim is clear: to compete with Temu and Shein for the favor of price-sensitive shoppers.
Haul is called Amazon's new savings platform, which is now coming to Europe – the beta test is already underway in the UK.
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