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Haul, the new bargain Amazon site, where everything is under £20

  • Amazon launched Haul, a mobile-only shopping service with all items priced under £20, starting beta testing in the UK in May 2025.
  • Amazon introduced Haul in the US late last year to compete with growing low-cost rivals like Temu and Shein expanding rapidly in e-commerce.
  • Haul features its own search, cart, and checkout within the Amazon app, offering thousands of curated bargain products mostly under £10 with free returns.
  • Customers get free delivery on orders above £15, with additional discounts of 5% on spending over £50 and typical delivery times of up to two weeks.
  • The UK rollout signals Amazon's strategic shift toward budget shoppers while ensuring product safety and authenticity, with wider access planned over coming weeks.
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The Independent broke the news in London, United Kingdom on Tuesday, May 6, 2025.
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