Haul, the new bargain Amazon site, where everything is under £20
- Amazon UK launched Haul, a new shopping service with products priced under £20, starting its beta rollout in May 2025.
- This launch follows Haul’s initial release in the US in late 2024 amid growing competition from low-cost rivals like Temu and Shein.
- Haul offers thousands of affordable, verified items with free delivery on orders over £15 and a 15-day free returns policy via familiar locations.
- John Boumphrey, Amazon UK Country Manager, stated that with many shoppers eager to cut costs, the company is pleased to offer a wider range of affordable choices.
- Haul aims to provide a budget-friendly option within Amazon's app, potentially affecting competitors and customer shopping behavior in the UK market.
15 Articles
15 Articles
Amazon launches new UK outlet set to rival Temu with ‘crazy low prices’
Products on Haul are all £20 or less (Picture: Getty Images) Shoppers can’t get enough of Temu, which allows them to fill their baskets with a never-ending array of bargain products to buy ‘like a billionaire’. And now, Amazon UK is getting in on the action with the launch of Haul, a new section dedicated to affordable, trending items. Initially released in the US late last year, the outlet is now being rolled out to UK customers too – so you ca…
The Independent
perspectivemedia.comAmazon to roll out low-cost Haul service in the UK
The launch comes as Amazon seeks to battle the rapid growth of Chinese-linked e-commerce rivals Temu and Shein.
Amazon has launched a new shopping service in the UK called “Haul”, offering thousands of cheap items for as little as £10 (around 4,800 HUF), with free delivery and extra discounts. The aim is clear: to compete with Temu and Shein for the favor of price-sensitive shoppers.
Haul is called Amazon's new savings platform, which is now coming to Europe – the beta test is already underway in the UK.
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