Haul, the new bargain Amazon site, where everything is under £20
- Amazon launched Haul, a mobile-only shopping service with all items priced under £20, starting beta testing in the UK in May 2025.
- Amazon introduced Haul in the US late last year to compete with growing low-cost rivals like Temu and Shein expanding rapidly in e-commerce.
- Haul features its own search, cart, and checkout within the Amazon app, offering thousands of curated bargain products mostly under £10 with free returns.
- Customers get free delivery on orders above £15, with additional discounts of 5% on spending over £50 and typical delivery times of up to two weeks.
- The UK rollout signals Amazon's strategic shift toward budget shoppers while ensuring product safety and authenticity, with wider access planned over coming weeks.
12 Articles
12 Articles
Amazon launches new UK outlet set to rival Temu with ‘crazy low prices’
Products on Haul are all £20 or less (Picture: Getty Images) Shoppers can’t get enough of Temu, which allows them to fill their baskets with a never-ending array of bargain products to buy ‘like a billionaire’. And now, Amazon UK is getting in on the action with the launch of Haul, a new section dedicated to affordable, trending items. Initially released in the US late last year, the outlet is now being rolled out to UK customers too – so you ca…


Amazon to roll out low-cost Haul service in the UK
The launch comes as Amazon seeks to battle the rapid growth of Chinese-linked e-commerce rivals Temu and Shein.
Amazon launches ultra-low-priced Haul proposition in the UK
In an attempt to compete with Temu, Amazon has introduced its incredibly low-cost Haul offering in the UK. Thousands of fashion, home, and lifestyle items will be available for £20 or less, with the bulk costing less than £10. Orders will be delivered within two weeks using Amazon Haul, which debuted in the US last […] The post Amazon launches ultra-low-priced Haul proposition in the UK appeared first on Apparel Resources.
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