Published 7 days ago • loading... • Updated 7 days ago

Amazon, Roku Address CTV Advertising Reach and Efficiency in New Deal

Summary by RetailWit

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

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The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

7 days ago

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

7 days ago

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marketingdive.com broke the news in 7 days ago on Wednesday, June 18, 2025.

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