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Amazon Prime Day set to lift US online sales to $23.8 billion, Adobe estimates

  • Amazon is holding its Prime Day sales event from July 8 through 11 across 26 countries with discounts up to 40% on thousands of items.
  • Amazon expanded Prime Day from two to four days and moved it a week earlier this year to attract cautious consumers amid global trade uncertainties.
  • Major retailers like Target, Walmart, Kohl's, Best Buy, and BJ's are running overlapping summer sales, offering discounts on electronics, clothing, daily deals, and membership perks.
  • Adobe Analytics forecasts nearly $23.8 billion in U.S. online sales during Prime Day, a 28.4% increase from last year's $14.2 billion, calling it "equivalent to two Black Fridays."
  • This surge signals strong retail competition and suggests Amazon’s longer, AI-assisted sale aims to boost back-to-school spending while consumers seek deep discounts and premium products.
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Chain Store Age broke the news in on Monday, July 7, 2025.
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