US EditionAmazon Prime Day set to lift US online sales to $23.8 billion, Adobe estimates
- Amazon is holding its Prime Day sales event from July 8 through 11 across 26 countries with discounts up to 40% on thousands of items.
- Amazon expanded Prime Day from two to four days and moved it a week earlier this year to attract cautious consumers amid global trade uncertainties.
- Major retailers like Target, Walmart, Kohl's, Best Buy, and BJ's are running overlapping summer sales, offering discounts on electronics, clothing, daily deals, and membership perks.
- Adobe Analytics forecasts nearly $23.8 billion in U.S. online sales during Prime Day, a 28.4% increase from last year's $14.2 billion, calling it "equivalent to two Black Fridays."
- This surge signals strong retail competition and suggests Amazon’s longer, AI-assisted sale aims to boost back-to-school spending while consumers seek deep discounts and premium products.
18 Articles
18 Articles
These retailers are offering massive sales to combat Prime Day
This week is shaping up to be very kind to the wallets of shoppers looking for deep discounts. Starting Tuesday, Amazon will begin offering its Prime Day sales on thousands of items on its website.
Research firm predicts Americans will spend $24 billion during Amazon Prime Day
(CBS, KYMA/KECY) - Summer is for sun and, apparently, shopping, and this week is a big one. Adobe Analytics Market Research Firm predicts Americans will spend nearly $24 billion this week on online sales during Amazon's extended Prime Days. Multiple retailers are competing for Americans' hard-earned dollars this week, with stores like Target, Kohls, Walmart, Best Buy and Nordstrom all offering deals, estimated discounts range on average between …
How to score deals from Amazon Prime Day, competing retailers
Amazon Prime Day gets underway on Tuesday. Americans are expected to spend nearly $24 billion this week on online shopping, according to Adobe Analytics, a market research firm. It's not just Amazon, other retailers are also competing for consumers. CBS News MoneyWatch correspondent Kelly O'Grady reports on how to score the best deals.
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