Amazon Prime Day 2026 Starts Today – What Shoppers Should Know Before Buying
The annual sale features hundreds of thousands of discounts, daily Epic Prime Deals and rival promotions from Walmart, Kohl's and Macy's.
- Amazon Prime Day 2026 officially began on Tuesday, June 23, launching four days of discounts across technology, home appliances, and everyday essentials that continue until 11.59pm on Friday, June 26.
- This year, Amazon Prime Day coincides with a record-breaking summer heatwave and the FIFA World Cup, prompting retailers to clear stock of heat-related items and World Cup 2026 memorabilia.
- Amazon is advertising daily themed "Epic Prime Deals" with savings of 40% or more on selected products, while shoppers can also access limited-time "lightning" deals throughout the four-day event.
- While Amazon Prime Day is exclusive to Amazon Prime Members, competing retailers including Walmart, Kohl's, and Macy's are running their own simultaneous sales to capture consumer interest during the promotion.
- Shoppers can utilize Amazon's new price history tool to track costs throughout the year, while Amazon Audible offers a 30-day free trial including access to more than 900,000 titles.
46 Articles
46 Articles
What Time Does Amazon Prime Day 2026 Start? Here's the Exact Time & Top Early Deals to Shop Now
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The time has come! Amazon Prime Day 2026 is set to begin real soon (like tonight, soon!) and you’re sure to find savings on pretty much anything you want or need for summer and beyond. Unlike previous years, Prime Day is starting earlier on in the summer and is offering double the amount of days to shop. If …
The 20 Best Offers Today (23 June) by Amazon Prime Day: up to 65% in Salomon, Bosch, Xiaomi and More
At 00:00 hours this 23rd of June officially starts the first day of the Amazon Prime Day 2026, an appointment that thousands of buyers expect to make with products that take weeks -and even months - following closely. As usually happens in the first hours of the event, many of the most interesting discounts appear from the first minute, especially in categories such as technology, small appliances, tools, fashion or sports equipment. In this fir…
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