Amazon plans smartphone comeback more than a decade after Fire Phone flop
Amazon's Transformer phone aims to integrate AI and Alexa for seamless shopping and media, targeting 15% of global handset sales with a feature phone option, analysts said.
- Amazon is developing a new smartphone called 'Transformer' as a potential mobile personalization device that can sync with Alexa and serve as a conduit to Amazon customers throughout the day.
- The Transformer project aims to integrate artificial intelligence capabilities into the device, potentially eliminating the need for traditional app stores.
- Amazon's previous smartphone effort, the Fire Phone overseen by Jeff Bezos, was scrapped in barely over a year after its launch, one of Amazon's highest-profile flops.
25 Articles
25 Articles
Amazon is making a smartphone again, it will be big on AI
Amazon is reportedly planning to make a reentry into the smartphone market, going up against the likes of Apple and Samsung. The company’s first attempt at smartphones with the Fire Phone led to a loss of $170 million in 2014.
Amazon plans smartphone comeback after Fire phone flop
Amazon introduced its first smartphone in 2014, hoping to take on Apple and Samsung. Instead, the Fire Phone - overseen directly by founder Jeff Bezos - was scrapped in barely over a year, one of Amazon's highest-profile flops.
Amazon working on new smartphone years after Fire Phone flop: Report
Amazon is planning a comeback in the smartphone market. The company is reportedly developing a new AI-driven mobile hub. This device aims to integrate with Alexa and enhance Amazon services. It could offer a conventional smartphone or a simpler 'dumbphone'. This move signals Amazon's increased focus on artificial intelligence in consumer devices.
RPT-Top alert-exclusive-Amazon developing new mobile phone, its first since 2014's Fire Phone, sources say ...
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