Skip to main content
See every side of every news story
Published loading...Updated

Amazon Has a New Private Label Brand, Amazon Grocery, with Many Items Under $5

Amazon Grocery offers over 1,000 items mostly under $5 to compete with Walmart and Target, boosting private-label product purchases by 15% in 2024, the company said.

  • Amazon launched Amazon Grocery on October 1, 2025, a private-label brand combining Fresh and Happy Belly lines offering over 1,000 grocery items.
  • This launch responds to rising price-consciousness among shoppers and follows Amazon's expansion of same-day perishable delivery to 1,000 U.S. cities in August 2025.
  • Amazon Grocery includes dairy, fresh produce, meat, bakery goods, and pantry staples mostly priced under $5 to help customers stretch budgets.
  • Jason Buechel, Amazon’s grocery division chief, stated Amazon Grocery delivers quality items at low prices to meet shoppers’ needs for affordable essentials.
  • The launch highlights Amazon's growing focus on private-label groceries, coinciding with a 15% rise in private-brand purchases in 2024 across its platforms and competitors losing market share.
Insights by Ground AI
Podcasts & Opinions

39 Articles

Fox5 DCFox5 DC
+3 Reposted by 3 other sources
Center

Amazon launches grocery brand with products under $5

Amazon Grocery, Amazon’s newest private label grocery brand, offers more than 1,000 food products, most of them priced under $5.

·Washington, United States
Read Full Article
Indy StarIndy Star
+2 Reposted by 2 other sources
Center

Amazon has a new private label brand, Amazon Grocery, with many items under $5

Amazon's new private label brand, Amazon Grocery, includes new items including fresh bakery cinnamon rolls, refrigerated pizza dough and lemonade.

·Indianapolis, United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 45% of the sources are Center
45% Center

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

CDR – Chain Drug Review broke the news in on Wednesday, October 1, 2025.
Sources are mostly out of (0)
News
For You
Search
BlindspotLocal