Amazon Launches Location-Based Interactive Prime Video Ads

Prime Video Launches Location-Based Interactive Video Ads

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states without creating multiple creative assets

Amazon brings local TV advertising to Prime Video

The newest Panasonic TVs will come in OLED and mini-LED variants. (Courtesy image, Graphic by The Desk) Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new capability, announced Monday during the company’s “UnBoxed” event, will allow local businesses the opportunity to connect with nearby consumers thr…

Amazon Launches Location-Based Interactive Prime Video Ads

Restaurants, insurance companies, and auto dealerships can zero in on potential customers.

Amazon expands Prime Video ad format with location-based interactive targeting

Amazon is rolling out a new location-based interactive advertising format on Prime Video, giving advertisers the ability to tailor streaming ads to viewers in specific regions.

Why Impression Based Remarketing Will Redefine Paid Ads

Have you heard of Impression Based Remarketing yet? If it’s not on your radar, then it should be – it’s changing the face of paid advertising into something a lot more nuanced. Ever feel like your remarketing campaigns are playing catch-up? You spend time crafting beautiful ads, set up all your targeting, and wait for users to click. But what about the people who saw your ad, noticed your brand, but didn’t interact? In the old world of digital a…