Amazon is replacing its TikTok-like Inspire with Rufus the AI bot

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Amazon kills 'Inspire,' its TikTok-style feed for discovering products

Amazon is shutting down “Inspire,” its TikTok-like, short-form video and photo feed that was previously available in its mobile app. The feed allowed Amazon shut down “Inspire,” a TikTok-like video and photo feed that was available in its mobile app.

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Amazon is replacing its TikTok-like Inspire with Rufus the AI bot

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

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Amazon shutters TikTok-style feed as it seeks new direction in ecommerce business - Tubefilter

Amazon‘s attempt to copy TikTok‘s signature feed is coming to an end. Less than three years after its initial launch, the Inspire tab will be discontinued. Inspire first emerged in 2022 as an infinitely scrolling feed filled with product recommendations from partnered influencers. When it went live for all U.S. users a year later, Inspire looked like an appealing mix of affiliate marketing and short-form video, but it struggled to catch on as a …

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Amazon has decided to close “Inspire”, its short-format video and photo feed similar to TikTok that was available in its mobile app. This feature allowed users to discover products and buy them through content created by influencers, brands and other customers. A company spokesperson confirmed the decision to TechCrunch, [...] The post Amazon eliminates ‘Inspire’, its TikTok-style feed to discover products appeared first on Ecommerce News.

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Amazon’s TikTok-like Inspire platform is shutting down

Many social media platforms were quick to discover that due to the amount of time users spent on them, it would be a great way to display and advertise products for sale. Amazon tried something similar, except that instead of turning a social media platform into a shopping platform, Amazon tried to turn a shopping platform into a social media platform with Inspire. However, the TikTok-style feed is no more as Amazon has confirmed that it is shut…

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Amazon's social tool, which aimed to compete with TikTok, closes its doors after finding no real audience among creators and consumers.