Amazon is testing shopping, health assistants as it pushes deeper into generative AI
- Amazon is testing a shopping assistant called Interests AI and a health chatbot named Health AI with select users, aiming to enhance the shopping experience.
- Interests AI allows users to search for products using conversational language, while Health AI provides health guidance and product suggestions.
- Both features are part of Amazon's broader investment in generative artificial intelligence across its services, including retail and healthcare.
- According to Amazon CEO Andy Jassy, employees are developing around 1,000 generative AI applications across the company.
21 Articles
21 Articles


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Amazon launches personalized shopping prompts as part of its generative AI push
Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature Amazon launched a new feature called “Interests,” aimed at creating a more personalized and conversational search experience.
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