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Amazon is testing shopping, health assistants as it pushes deeper into generative AI

  • Amazon is testing a shopping assistant called Interests AI and a health chatbot named Health AI with select users, aiming to enhance the shopping experience.
  • Interests AI allows users to search for products using conversational language, while Health AI provides health guidance and product suggestions.
  • Both features are part of Amazon's broader investment in generative artificial intelligence across its services, including retail and healthcare.
  • According to Amazon CEO Andy Jassy, employees are developing around 1,000 generative AI applications across the company.
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CNBC broke the news in United States on Wednesday, March 26, 2025.
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