US EditionAmazon is Making Its Biggest Bet Yet with NBA Deal
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Amazon is Making Its Biggest Bet Yet with NBA Deal
At Monday’s Upfront, Amazon introduced its 11-year, $19.8 billion NBA media rights deal, representing its biggest ever investment. Amazon‘s Upfront on Monday brought out stars like Michael B. Jordan, Jason Momoa, Walton Goggins, Jamie Lee Curtis, and Arnold Schwarzenegger to tout upcoming projects as Prime Video hyped shoppable TV to the advertising industry. However, one segment that won’t be grabbing headlines, like performances from Lizzo and…
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