4 Articles
4 Articles
Live shopping gradually moves into online consumption habits. From TikTok Shop to Whatnot, platforms multiply the formats to bring content, creators and purchasing actions together. Lives can now last several hours and bring together hundreds of users around products to be discovered live. A model that is also of interest to [...] The article Twitch launches a category Shopping to develop live shopping has appeared first on JUPDLC.
On October 6, 2026, Twitch highlighted a Shopping area on his welcome. The first visible directs came from Amazon Live hosts, in a Prime Big Deals section. The destination exists, Amazon's commercial calendar is clear, but access, revenue and purchase route remain undocumented for native streamers.
Twitch has streaming deals in its new Shopping category
Live streams have become the new QVC programs, and Twitch is hopping onto the bandwagon. The Amazon-owned platform is linking up with its parent company to populate a new Shopping category that showcases streamers who are selling products to their viewers. The new Twitch category has been given prime real estate on the platform's homepage. A labeled button in the upper left-hand corner of the screen leads users to a directory, where they can dis…
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