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Amazon’s New AI Shopping Tool Is Making Wild Assumptions About Customers

Amazon’s AI-generated shopper summaries can infer personal habits and preferences with striking detail, raising fresh questions about how the company uses customer data.

Summary by Inc.
The feature builds profiles from purchase history, reviews, and searches. Some users aren’t thrilled with what it thinks it knows.

5 Articles

A new trend is making people aware of how much data tech companies have about them and how they use it. Amazon's "About You" feature—an AI-generated summary of your shopping preferences—has been circulating online recently. Amazon's level of detail has been shocking for many: from "has a flat butt" to "uses phone in the shower to read books on her Kindle."

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BizToc broke the news on Thursday, October 8, 2026.
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