US EditionAmazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases
UNITED STATES, JUL 8 – Amazon extends Prime Day to four days with new perks for young adults amid tariff concerns as online spending is forecast to rise 28.4%, Adobe Digital Insights said.
- Amazon kicks off a four-day Prime Day from July 8–11, offering a free six-month Prime trial for young adults and discounted $69 memberships for ages 18–24.
- With President Trump’s tariffs on Chinese imports, sellers stockpiled inventory early, influencing Prime Day's extended four-day duration.
- Adobe Digital Insights forecasts Prime Day will drive $23.8 billion in spending, 28.4% up year-over-year, and Pandya says the four-day extension will “really amplify and accelerate the spending velocity.”
- Walmart and Target extend July sales, fueling an industry-wide 'Black Friday in July' competition for mid-year shopping dollars.
- Beyond Prime Day, midsummer sales serve as an early test of U.S. consumer resilience amid tariff-driven import costs, with shoppers seeking deals like those from Shopbop.
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Amazon extends prime day amid tariff concerns
KEY TAKEAWAYS: Amazon Prime Day extended to four days for 2025 Gen Z shoppers offered 5% cashback and discounts Retailers brace for tariffs, some sellers sitting out Analysts predict $23.8B in online sales this week Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year. The e-commerce giant’s…
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