US EditionAmazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases
UNITED STATES, JUL 9 – Amazon extends Prime Day to four days with new perks for shoppers aged 18-24 amid tariff concerns and competition, with online spending expected to rise 28%, Adobe Digital Insights said.
- Amazon extends Prime Day to four days, running July 8–11, marking the longest event to date amid tariff concerns and competitive expansion.
- Mounting U.S. reciprocal tariffs, announced by President Donald Trump, prompted Amazon and Walmart to extend their Prime Day sales amid import cost concerns and sellers stockpiling beforehand.
- Adobe forecasts $23.8 billion in Prime Day sales, with 32% of shoppers more selective and 25% buying early, reflecting heightened consumer spending velocity amid tariff concerns.
- Independent Amazon sellers, especially smaller merchants, are limiting discounts or sitting out Prime Day due to tariff-related costs and trade war uncertainties.
- Amazon's four-day Prime Day, from July 8–11, reflects retailer responses to tariffs and aims to boost sales amid economic uncertainty.
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