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Amazon Empowers Alexa with a Dedicated Site to Compete with Chatgpt - the Media Leader En

Amazon has just launched Alexa.com, a site that allows you to use your voice assistant directly from a browser or mobile, without going through the connected speakers. According to Les Échos, it is for the group to reposition Alexa as a real chatbot, while Amazon is considered late compared to OpenAI, Google or Anthropic in the general AI. With this site, Amazon seeks to give its assistant a direct presence on the web and extend its uses beyond …
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Amazon has been placing Alexa on speakers, screens and televisions for years to add hundreds of millions of compatible devices sold all over the world, according to data from the company itself. With Alexa+, its most generational AI-oriented proposal, the goal has shifted: it is not enough to answer questions, you have to accompany the person during the day and, when it touches, do things for her. In a statement published in Amazon Newsroom and …

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For years, Alexa has been content with Echo speakers and home automation. In Las Vegas, Amazon has marked a turning point: Alexa arrives on the web. With Alexa.com, the historical vocal assistant moves away from his physical limits to become a general AI chatbot, comparable to ChatGPT or Gemini. But this moult raises a central question: can Amazon [...]

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Amazon has just launched Alexa.com, a site that allows you to use your voice assistant directly from a browser or mobile, without going through the connected speakers. According to Les Échos, it is for the group to reposition Alexa as a real chatbot, while Amazon is considered late compared to OpenAI, Google or Anthropic in the general AI. With this site, Amazon seeks to give its assistant a direct presence on the web and extend its uses beyond …

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themedialeader.com broke the news in on Wednesday, January 7, 2026.
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