Amazon converting Fresh supermarkets, Go stores to Whole Foods locations
Amazon will close all Amazon Fresh and Go stores nationwide, convert some into Whole Foods locations, and open 100+ new Whole Foods stores as same-day grocery delivery surges.
- On Tuesday, Amazon announced it is closing all Amazon Fresh and Amazon Go stores, totaling 57 and 15 stores respectively, with most closing Feb. 1.
- After a decade of experiments, Amazon framed the move as a strategic shift to prioritize Whole Foods Market and same-day perishables delivery following years of expansion in Amazon-branded grocery formats.
- Amazon will convert a limited number of Fresh stores into Whole Foods and operate hybrid formats while continuing Fresh online grocery delivery and licensing the `Just Walk Out` technology in over 360 third-party locations.
- Whole Foods will become Amazon's only U.S. physical store brand after the closures, affecting 11 Seattle-area locations including the original Go store, and California stores will stay open about 45 days for labor notices, while Amazon is working to reassign workers.
- Expanding delivery, Amazon will extend Same-Day Delivery to 2,300 U.S. cities and open more than 100 new Whole Foods locations, increasing Whole Foods Daily Shop from five to 10 by the end of 2026.
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