US EditionAmazon Is Considering Shoving Ads Into Alexa+ Conversations
UNITED STATES, JUL 31 – Amazon plans to monetize Alexa+ by inserting ads in conversations, leveraging millions of users and a 22% rise in advertising revenue, CEO Andy Jassy said during earnings call.
- Amazon CEO Andy Jassy announced on Thursday that Alexa+, the AI-enhanced voice assistant, rolled out early access to millions of US customers.
- Amazon developed Alexa+ to improve conversational engagement and task accuracy, aiming for 90% multi-step completion and a better shopping experience.
- Jassy revealed Alexa+ can deliver AI-generated ads within conversations, help users discover products, and is positioned to expand e-commerce functions like reservations and orders.
- Amazon increased advertising revenue by 22% in Q2 2025 amid $31.4 billion capital expenditures, with Jassy noting Alexa+ users do a lot of shopping and the experience "will keep getting better."
- Amazon expects advertising in Alexa+ conversations to drive revenue but acknowledges potential user discomfort and sees opportunity for subscription tiers including an ad-free option.
20 Articles
20 Articles
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