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Amazon Ads Brings Advertisers to ChatGPT, Extending Its Supply-Chasing Streak
The pilot gives select U.S. advertisers access to text and image ads beneath ChatGPT responses as Amazon expands into premium AI inventory.
- On Thursday, Amazon announced a partnership with OpenAI allowing advertisers to run campaigns directly inside the ChatGPT app, starting with select U.S. brands in a pilot program.
- OpenAI has rapidly scaled its advertising business since testing began in February, recently reaching an annualized revenue run rate exceeding $1 billion, making the Amazon partnership strategically timely.
- Ads appear as text or image units beneath ChatGPT responses, managed through Amazon's Demand-Side Platform . OpenAI controls all ad delivery decisions while inventory is available on both cost-per-click and cost-per-mille bases.
- Delta Vacations is among select U.S. brands piloting the integration. Chris Conetta, director of omnichannel supply at Amazon's demand-side advertising platform, called conversational formats the "fastest growing engagement opportunity" for reaching customers.
- Amazon Ads neared $70 billion in revenue last year while undercutting rivals on fees through its demand-side platform. The partnership extends Amazon's reach into ChatGPT's 900 million weekly active users, leveraging first-party shopping data for precision targeting.
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21 Articles
Amazon opens ChatGPT ads to its advertisers in a US pilot
Amazon will let advertisers buy ads in ChatGPT through its own advertising platform. Amazon Ads announced the partnership with OpenAI in a blog post on 10 September. Select US advertisers are already testing it in a pilot. Advertisers who plan and run campaigns with Amazon Ads can now extend them to ChatGPT, the company said. […] This story continues at The Next Web
·Amsterdam, Netherlands (Kingdom of the)
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Total News Sources21
Leaning Left2Leaning Right0Center7Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
L 22%
C 78%
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