Amazon Ads and iHeartMedia Expand Partnership with New Programmatic Audio Offering Through Amazon DSP

Amazon Ads and iHeartMedia Expand Partnership with New Programmatic Audio Offering Through Amazon DSP

SEATTLE--(BUSINESS WIRE)--Nov 6, 2025-

Amazon Inks iHeartMedia Deal for Programmatic Ads, Expanding Push Into Audio

Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads.

Amazon Ads and iHeartMedia Partner on Programmatic

A holiday promotional image from the Amazon Ads website. iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers using Amazon DSP will have access to iHeart’s streaming audio portfolio. The companies noted that they already work together on projects involving devices, mobile apps and voice technology. The new programmatic integration has started with iHeartMedia’s streaming music and live st…

Amazon signs a deal that gives its DSP access to iHeartMedia's streaming music and livestream radio now and to its podcasts and broadcast radio stations in 2026

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iHeartMedia Joins Amazon DSP to Power Programmatic Buying

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s streaming audio inventory.

Bauer expands audioXi network through TuneIn partnership

Bauer Media Audio has extended its digital audio advertising network, audioXi, through a new partnership with TuneIn, adding Poland, Slovakia, and Portugal to its reach. The deal gives advertisers using audioXi access to millions of additional monthly ad impressions across TuneIn’s wide mix of live radio, podcasts, music, sport, and news content. The new direct reseller agreement with TuneIn marks the first commercial partnership between the two…