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Amazon's Bold Move Into Wearable AI: The Bee Acquisition

UNITED STATES, JUL 24 – Amazon plans to enhance Bee's AI wristband by integrating its Nova foundation models, targeting the growing AI wearable market with a $49.99 device, company data shows.

Summary by Forbes
The Bee acquisition signals more than just another attempt at wearables. It’s a shift in strategy. Amazon is betting that Bee could be a missing piece that sets it apart.

7 Articles

Amazon has taken another step in its strategy of incorporating artificial intelligence into everyday life by acquiring Bee, a startup that makes a wearable capable of listening to and recording everything the user says. Unlike traditional voice assistants, Bee’s device is designed to accompany the user throughout the day, as a kind of auxiliary memory that transforms conversations into reminders and tasks. What is Bee and what does his technolog…

A few years after initiating a connected bracelet project that had led to the Halo project, to finally abandon the project in 2023, Amazon is embarking on a new project. And if the smartwatches rule for the moment in the field of wearables, in other words "portable connected objects", the Californian start-up Bee [...]

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Analytics India Magazine broke the news in on Thursday, July 24, 2025.
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