US EditionAmancio Ortega Is Redefining the Role of Ai in Companies: This Is How He Is Implementing It in Zara
4 Articles
4 Articles
Zara, under the strategic vision of the Inditex group, founded by Amancio Ortega, is implementing this technology without great ads, through practical and silent improvements.The current focus is on one of the most repetitive and costly processes of its industry: the production of images for electronic commerce, far from replacing human models with synthetic avatars, Zara is using generative AI to create new variations of "outfits" from existing…
The digitalization of the fashion sector advances at great speed and the big brands are betting on technological solutions that transform the shopping experience. Zara is again at the center of the conversation with a tool that promises to change the way users try clothes. This innovation has begun to circulate on social networks, especially in TikTok, where content creators show how it is possible to try clothes in a virtual way directly from t…
While the trends of IA models are now well established, notably with the case of Vogue, Zara is experimenting with artificial intelligence to quickly produce images of her campaigns and articles on her website. The Spanish giant of fast fashion, a subsidiary of the Indiex group, is testing a process that allows virtually different outfits to be superimposed on the same model, from one and the same shooting. An initiative that aims to speed up pr…
Zara is the latest name in the fast fashion industry to use artificial intelligence (AI) to create new images of models in real life, thereby speeding up the production process.
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