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The Sector Gives the Gun to Which It Expects to Be the Best Sales Campaign Since the Pandemic While Digesting the Avalanche of Returns of the Failed Gifts of the Magi

Summary by El Mundo
Although some stores were ahead yesterday, today officially begins the most expected discount campaign of the year: the winter sales. With Christmas already closed after Christmas...

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Although some stores were ahead yesterday, today officially begins the most expected discount campaign of the year: the winter sales. With Christmas already closed after Christmas...

·Madrid, Spain
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The commercial performance for the celebration of Reyes Magos 2026 left a hardly positive result for the SME retailers, with an annual increase of 0.5% in sales. The data is inscribed in a context of consumption content, with a lower level of operations than at Christmas and with buyers who adjusted their decisions according to the price and the available expense.In this context, the behavior of the demand was marked by transactions of lower val…

For 82% of the businesses surveyed by CAME, sales were equal or worse. Promotions that included up to 2x1 seduced consumers. Read more

·Buenos Aires, Argentina
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Sales of SME retailers for the Day of the Magi grew by just 0.5% compared to the same date in 2025, which reflects a "weak and fragmented consumption", according to the Argentine Confederation of the Median Company (CAME). His analysis, which adds to another private report, specified that the average ticket was $36,656, while last year's ticket was $48,081. In addition, he warned that there was "a general lack of movement and lower results than …

Sales of SME retailers by the celebration of Reyes Magos 2026 showed a slight upturn of 0.5% compared to the same date of 2025, measured at constant prices. However, the positive data is not enough to hide a fragile consumption scenario, with low commercial movement and results clearly inferior to those recorded during Christmas. The consumption behavior was disparate and limited. Despite the strong presence of promotions—with discounts ranging …

Sales of SME retailers by the arrival of the Magi 2026 grew 0.5% compared to the same date of 2025, measured at constant prices.

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Impulsobaires broke the news in on Tuesday, January 6, 2026.
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