Alter Ego: How PGA Tour Is Changing From Within to Appeal to Young Audience

Alter Ego: How PGA Tour Is Changing From Within to Appeal to Young Audience

For years, golf has been all about strictly maintaining manners, quiet grace, and fast emotional recovery. Players are supposed to say the right thing, shake hands, thank the fans, and move on—masking their raw emotions. Maybe that carefully crafted, polished image is why young viewers sometimes can’t connect with the sport. So, when 2026 U.S. Open champion Wyndham Clark put on a fake beard and wig to play his ‘alter ego,’ “Coach Rex Tanner,” on…