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Alphabet Is Planning a New AI Chip. Here's Why It Matters Ahead of Earnings

  • On Monday, Alphabet is developing a new server chip internally dubbed 'Frozen v2,' designed to embed Gemini model architecture directly into hardware to improve computational efficiency, The Information reported.
  • Internal compute capacity shortages fueled tensions and forced Google Cloud to decline deals with outside customers, prompting the development of this specialized hardware solution.
  • Engineers project the chip could serve six to 10 times more tokens per unit of power than current TPUs, with deployment targeted as early as 2028.
  • Alphabet shares climbed 3% on Monday following the report, adding a combined $15 billion to the net worths of cofounders Larry Page and Sergey Brin.
  • While the company views this as a trial run rather than a replacement for general-purpose TPUs, the move reflects a broader industry shift toward fusing AI models with specialized silicon.
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Frozen v2 could generate between six and ten times more tokens with the same energy, although the chip is still in development and would not arrive before 2028

·Madrid, Spain
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IT-Online broke the news on Monday, July 20, 2026.
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