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Almost everything costs more than in 2016, but this household bill bucks the trend

Broadband Genie said an average ultrafast package now costs about £26.30 a month, down nearly one-third as full-fibre speeds top 100Mbps.

  • While household costs for energy and food have surged since 2016, broadband remains a notable exception, as research from Broadband Genie reveals that prices for these services have actually decreased over the last ten years.
  • Daily essentials have become significantly more expensive since 2016, with gas and electricity bills surging 82 per cent and Netflix fees climbing 86 per cent.
  • An ultrafast broadband package averaged £39.65 per month ten years ago, whereas a comparable deal today costs about £26.30, representing nearly a one-third reduction.
  • Broadband Genie strategist Alex Tofts advises consumers to compare current plans, as approximately 8.8 million customers remain out of contract and switching providers could reduce annual costs by £183.60.
  • Tofts emphasizes that broadband remains the only household service where "you can pay less today than you did ten years ago" while receiving a faster connection.
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Almost everything costs more than in 2016, but this household bill bucks the trend

While energy and water costs have climbed, broadband deals have become cheaper and faster, but millions of customers may be missing out on savings

·Milton Keynes, United Kingdom
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NationalWorld broke the news in London, United Kingdom on Thursday, October 1, 2026.
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