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From Meta to PepsiCo: when Does a Company Outgrow Its Biggest Brand?
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3 Articles
PepsiCo reveals updated corporate identity design
PepsiCo has launched a comprehensive update to its corporate brand identity, marking the first significant change in nearly 25 years. This strategic move aims to more effectively communicate the company’s extensive and varied manufacturing portfolio, align its corporate image with its pep+ sustainability agenda, and tackle substantial consumer awareness gaps. The new visual identity, centred on the message “Food. Drinks. Smiles.,” is heralded as…
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