Allegra is the first brand to launch campaign with Snow White

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Allegra is the first brand to launch campaign with Snow White

According to Promarca, sales of items can increase by 30 percent by the use of licenses. Allegra is the first brand to launch a campaign with the new film by Blancanieves. The sale of licensed products is estimated at 3 percent throughout Mexico. Allegra’s brand of allergy medicine, Allegra, became the first company to launch a campaign using the image of Blancanieves, the next live action movie that Disney is no longer premiered. According to P…