All or nothing: how to communicate the impacts of the climate crisis

All or nothing: how to communicate the impacts of the climate crisis

What’s going on here? A new study published by scientific journal Nature Human Behaviour may provide clues on how to communicate climate information more effectively. The researchers discovered that presenting climate data in more extreme binary formats helps people understand the effects of the climate crisis and react more strongly. In a large-scale cognitive experiment involving nearly 800 participants, Liu et al concluded that people have a …