All In or Fold: Recognising When to Double Down on a Business Idea

All In or Fold: Recognising When to Double Down on a Business Idea

Every entrepreneur faces a moment of truth. When the numbers wobble, the vision blurs, and a tough decision looms: double down or walk away. In poker, it’s called going “all in” or folding. In business, the stakes are often higher and the tells less obvious. Knowing when to commit fully to an idea or cut your losses isn’t just instinct. It’s a skill  sharpened by experience, informed by data, and grounded in honest evaluation. Data Your metrics …