Alix Earle-Backed Cocktail SipMargs Just Secured a Major Partnership With Sazerac

Alix Earle-Backed Cocktail SipMargs Just Secured a Major Partnership With Sazerac

The spirits giant recently inked a similar deal with Kendall Jenner’s 818 Tequila.

Sazerac Takes Stake In RTD Label SipMargs - Shanken News Daily

Sazerac continues to bolt on new brands to its vast portfolio, agreeing to take an equity stake in RTD label SipMargs for an undisclosed sum. The deal will see SipMargs join the Sazerac portfolio, providing national production and distributing capabilities … Continue reading → The post Sazerac Takes Stake In RTD Label SipMargs appeared first on Shanken News Daily.

Sazerac RTD push continues with Sipmargs stake

Spirits giant Sazerac has again invested in RTDs, buying a stake in Sipmargs, the margarita brand backed by social media influencer Alix Earle.