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Alibaba Group Becomes the Official AI, Cloud and E-Commerce Partner of the UEFA Man's Competitions

Alibaba Group announced a multi-year partnership with the Union of European Football Associations (UEFA) and UC3, the joint venture between UEFA and European Football Clubs (EFC) that controls and manages the strategic marketing, sales and delivery of commercial rights for UEFA club competitions. Alibaba Group becomes the official and exclusive AI, Cloud Computing Services, and E-commerce partner of the UEFA Champions League, UEFA Europa League …

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The Chinese tech giant enters into a partnership with the European football association UEFA until 2032. Previously, Alibaba had invested millions in sponsoring

·Vienna, Austria
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South China Morning Post broke the news in Hong Kong on Sunday, May 31, 2026.
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