Alibaba creates new unit to push consumer use of its Qwen AI models

Alibaba creates new unit to push consumer use of its Qwen AI models

Significant organisational change underlines company’s determination to turn the Qwen chatbot into a ‘super app’.

Alibaba moves to turn Qwen into an AI super app

Alibaba (阿里巴巴) is reorganising its consumer AI push, setting up a dedicated Qwen (千问) consumer business group as it chases a bigger goal: building an AI super app. The new unit combines Alibaba’s former Intelligent Information and Intelligent Connectivity divisions under the leadership of the group’s vice president Wu Jia (吴嘉). Its remit includes the Qwen app, Quark, AI hardware projects, UC Browser and Shuqi Literature – a lineup that signals h…

Is Alibaba setting up Qwen to be an AI super app?

Alibaba aims to make Qwen an AI super app that works across devices and services. Alibaba formed a new unit to bring its Qwen chatbot into more parts of daily life. Alibaba is reorganising its consumer-facing AI work as it looks to bring the Qwen chatbot into daily life and position it for broader use across devices and services. The company sees Qwen as the centre of its next phase in consumer AI and has created a new unit to support that direc…