Pesco Blanquiazul! Alliance Lima Reveals the Date of Launch and Expands Its Product Portfolio
2 Articles
2 Articles
From passion to reason: how did Alianza Lima get away from the bad financial streak?In addition to Alianza Lima's revenues from sporting achievements in Copa Libertadores and Copa Sudamericana—which to date are close to $6 million—and the sale of players, the commercial area has a portfolio of products and services that seek to consolidate the Victorian cast as a profitable brand in the market. “In South America they already look at us with diff…
Diego Montoya, commercial manager of Club Alianza Lima, presented himself in Economy for All by RPP and announced that the club is close to launching its own pisco, an initiative that adds to the varied offer of products that seek to strengthen the link with its fans and diversify its sources of income.According to Montoya, the new pisco, developed under the business unit of "retail and licenses", would be on the market in approximately "two wee…
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