Alia Bhatt becomes brand ambassador for Myntra and Myntra Beauty

Myntra names Alia Bhatt as Brand Ambassador for Myntra and Myntra Beauty

Bengaluru: Myntra has announced the onboarding of Alia Bhatt as its brand ambassador for both Myntra and Myntra Beauty, marking a strategic move to deepen consumer engagement across fashion and beauty categories. The association brings together one of India’s leading fashion and beauty destinations with a globally recognised actor known for her cross-generational appeal, reinforcing Myntra’s positioning as a go-to platform for style and beauty d…

Alia Bhatt becomes brand ambassador for Myntra and Myntra Beauty

New Delhi: Myntra has appointed Alia Bhatt as its brand ambassador for both its core platform and Myntra Beauty. Bhatt’s first campaign marks the launch of Myntra Beauty’s ‘Glow Up Days’ event. The campaign film uses humour to depict common consumer behaviour around using premium beauty products sparingly, positioning the platform’s focus on accessibility and value. The partnership comes at a time when fashion and beauty are increasingly seen as…