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Sacha Baron Cohen Says 'Ignorance Reigns and Truth Is Inverted'

Baron Cohen says the character returns to expose prejudice that has worsened through social media and AI, drawing mixed reactions from critics.

  • Sacha Baron Cohen is reviving his satirical character Ali for a new film arriving in cinemas on Friday, with Ali learning his girlfriend, Julie, is eight months pregnant.
  • Cohen argues the world has deteriorated over 20 years, with disinformation and conspiracy theories now rampant; he resurrected the "outdated and problematic" character to "expose prejudice, bias, and stupidity."
  • While critics label the character offensive for stereotyping, supporters in Staines defend him; resident Alex Balkan claims Ali is a "tool to expose racists" rather than mocking black culture.
  • Promotional efforts included a London bus tour earlier this month with more than 300 lookalike fans at landmarks; Baron Cohen stoked controversy at the premiere with remarks to Variety about the Paramount-Warner Bros. merger.
  • The film aims to confront fanaticism and conspiracy theories while making audiences laugh; Cohen suggests the character challenges the "toxic brew of lies" spreading through social media by revealing what people truly believe.
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11 Articles

The IndependentThe Independent
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The Independent (US)The Independent (US)
Lean Left

Sacha Baron Cohen says Ali G character can 'expose prejudice' amid criticism

·London, United Kingdom
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Center

Sacha Baron Cohen has explained why he has brought his controversial character Ali G back to life after years. According to the British comedian, the fact that Ali G is currently seen as outdated and problematic is precisely the reason for his return. He writes this in an essay for the American magazine Time.

·Rotterdam, Netherlands (Kingdom of the)
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Lean Left

British actor and comedian Sasha Baron Cohen spoke about his attitude towards satire and his iconic characters. British actor and comedian Sasha Baron Cohen spoke about the role of satire in society. He explained how his characters Borat, Ali G and others help to expose prejudices, and also recalled Vladimir Zelensky. Wave RBC.UA writes about this with reference to the actor's column in Time. What Sasha Baron Cohen said about satire In an articl…

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der Standard DE broke the news on Monday, October 19, 2026.
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