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Yassir announces the acquisition of Kawarizmi, a programmatic trading desk based in Paris, which specializes in data-driven media purchase over several regions, including Europe, Africa, the Middle East and South Asia. The operation is part of the super-app strategy to accelerate its development in the retail media and advertising at EMEA and diaspora levels. Founded by Hakim Hattou, Kawarizmi has positioned itself on the accompaniment of intern…
Algeria's Yassir Acquires Paris-Based Kawarizmi To Build Retail Media & Adtech Stack
Algerian super app Yassir has acquired Paris-based adtech firm Kawarizmi, deepening its push into retail media and advertising infrastructure. Kawarizmi specialises in data-driven programmatic media buying across Europe, Africa, and the Middle East. Its integration will strengthen Yassir’s ability to monetise its growing user base of over 8 million users across 60+ cities. The deal marks a strategic pivot beyond mobility, delivery, and fintech i…
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