Amazon Launches AI-Powered Alexa+ In Australia – Channelnews
Amazon says the chatbot was trained on local culture and will start with tens of thousands of Australian users.
- On Thursday, Amazon began the Australian rollout of Alexa+, an AI-powered personal assistant using large language model technology similar to ChatGPT and Claude to enable natural, conversational interaction.
- Blake Nussy, a Brisbane-born senior technical product manager at Amazon Alexa, said engineers spent years training the system to avoid American reasoning patterns and deliver an authentic Australian experience.
- In a live demo in Sydney on Wednesday, Alexa+ drafted emails, remembered personal details, and correctly identified Harry Styles' song "Watermelon Sugar" from a vague reference about strawberries.
- Amazon plans to invite thousands of Australians to try Alexa+ over the coming weeks through Early Access, after which it will be included with Amazon Prime membership or cost AU$29.99 monthly for Non-Prime subscribers.
- The rollout marks a shift from rigid commands toward conversational AI, building on 77 million general knowledge questions Australians asked the current Alexa system in 2025.
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Alexa+ has finally landed in Australia — but am I ready to let an AI-powered virtual assistant manage my life?
After launching in the US late last year, Amazon's enhanced Alexa+ virtual assistant has made its way to Australian shores, with early access starting today (August 6) for Aussie customers with eligible devices. Amazon's voice assistant has gotten a major generative-AI upgrade, with the online giant claiming the changes make Alexa smarter, more conversational and more capable than ever before. Alexa+'s memory and emotional upgrades are very simi…
Amazon Launches AI-Powered Alexa+ In Australia – channelnews
Amazon has officially launched Alexa+ in Australia, introducing the biggest overhaul of its voice assistant since Alexa first arrived locally in 2018. Powered by generative artificial intelligence, the upgraded assistant is designed to hold more natural conversations, remember user preferences and carry out a wider range of everyday tasks. The rollout begins this week through an Early Access program, with Amazon planning to invite thousands of A…
Sydney Morning Herald
Alexa+ launches in Australia
Amazon’s VP of Alexa International Michele Butti speaks to 9News on the launch of Alexa+ in Australia.
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