Published • loading... • Updated
Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last
Target plans to sell through existing supply as the Unwell brand winds down after raising funds at a $500 million valuation, Bloomberg reported.
- On Thursday, Bloomberg reported that the Unwell Beverage Company, created by 'Call Her Daddy' host Alex Cooper in partnership with Nestlé, will sunset by year-end.
- Cooper, 31, launched the functional drink line in 2025 to serve women, noting that existing hydration and energy products were predominantly marketed toward men.
- Target, the brand's primary retailer, will sell through remaining inventory while the company releases a final batch of Halloween-themed flavors.
- Despite the beverage shutdown, the broader Unwell business raised funds from Hollywood agent Patrick Whitesell on Wednesday, achieving a $500 million valuation to support Cooper's podcast network.
- Cooper is pivoting to focus on her expanding media platform, the Unwell Network, which includes podcasts, merchandise, and a new initiative coming to YouTube this fall.
Insights by Ground AI
Podcasts & Opinions
14 Articles
14 Articles
Michigan LiveReposted by 
Alabama Live
Alabama Live‘Call Her Daddy’ host shutting down drink brand less than 2 years after launch
Alex Cooper is closing her drink brand Unwell Beverages less than two years after launching the product line in partnership with Nestlé, according to a Bloomberg report released Thursday.
·Grand Rapids, United States
Read Full Article
Coverage Details
Total News Sources14
Leaning Left2Leaning Right5Center6Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
15%
C 46%
R 39%
Factuality
To view factuality data please Upgrade to Premium
