Alex Cooper’s Unwell Is Now Worth $500 Million After First Outside Investment
The undisclosed investment gives Unwell fresh growth capital as the company says it remains profitable and keeps majority control with its founders.
- Patrick Whitesell's investment firm WTSL has acquired a stake in media company Unwell, valuing the business at $500 million in its first outside investment since the company's 2023 founding by Alex Cooper and Matt Kaplan.
- Unwell targets Gen Z women, with 89% of its audience female and 72% aged 18 to 35. Cooper noted that 'trust has become the ultimate distribution channel' for reaching this demographic.
- Beyond capital, WTSL brings industry relationships including Peyton Manning's Omaha Productions. Cooper stated Unwell is 'scaling on all fronts' with WTSL backing to accelerate platform growth through acquisitions and investments.
- The funding announcement follows reports alleging a toxic work environment at Unwell under Kaplan. In June, Cooper dismissed the allegations, stating 'don't believe everything that you read on the internet.'
- Beyond podcasting, Unwell has expanded into live events and television projects including the 'Hannah Montana 20th Anniversary Special,' with the company claiming nearly 100 million followers across all platforms.
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Alex Cooper’s Unwell now valued at $500 million after funding from investment firm WTSL
Unwell, the company cofounded by social media powerhouse Alex Cooper, has remained self-funded and profitable since its launch in August of 2023. Yet on Wednesday, it was announced that investment firm WTSL has become the company’s first outside investor, with Unwell now valued at $500 million. Run by Cooper and her husband, Matt Kaplan, the media and lifestyle startup is known for its slate of podcasts, such as the infamous Call Her Daddy, as w…
Alex Cooper Breaks Silence on Dave Portnoy's Recent Allegation About Her Exit from Barstool Sports
Alex Cooper is speaking for the first time in response to the recent allegation made by Dave Portnoy. For those […] The post Alex Cooper Breaks Silence on Dave Portnoy’s Recent Allegation About Her Exit from Barstool Sports appeared first on Just Jared - Celebrity News and Gossip
'That's not how I remember that at all': Alex Cooper breaks her silence on Dave Portnoy claims
Dave Portnoy and Alex Cooper (via Instagram/Alex Cooper)In his new book, Cancel Me If You Can, Barstool Sports founder Dave Portnoy claimed that prominent podcaster Alex Cooper threatened to claim that she was sexually harassed during her time at Barstool to get out of her contract. Cooper, however, does not agree with that retelling of events. In a recent interview, Cooper broke her silence on Portnoy’s claims, saying that Portnoy’s version of …
Alex Cooper is 'All Good' with Dave Portnoy, Mum on Memoir Allegations
Alex Cooper says there's no bad blood between her and Dave Portnoy ... even after he claimed she was planning to make bogus sexual assault allegations to get out of her Barstool Sports contract. The popular podcaster went on CNBC's "Squawk Box" to…
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