Aldi’s Chinese food range seeing a sudden boom, boosted by Race Across the World

Aldi’s Chinese food range seeing a sudden boom, boosted by Race Across the World

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Shoppers are racing to Aldi to recreate the flavours of BBC One’s ‘Race Across the World,’ driving a surge in Chinese food sales. The supermarket saw a 94% spike in demand for its Chinese Curry Ready Meal (£2.49, 400g) following the first two episodes of the new series airing.[1] Sales of its Oriental Cookin…

RACE ACROSS THE WORLD’ FUELS CHINESE FOOD BOOM WITH ALDI SALES UP 94%

Shoppers are racing to Aldi to recreate the flavours of BBC One’s ‘Race Across the World,’ driving a surge in Chinese food sales. The supermarket saw a 94% spike in demand for its Chinese Curry Ready Meal (£2.49, 400g) following the first two episodes of the new series airing.[1] Sales of its Oriental Cooking Sauces […] The post RACE ACROSS THE WORLD’ FUELS CHINESE FOOD BOOM WITH ALDI SALES UP 94% appeared first on ALDI UK Press Office.