Aldi Boss Says some Loyalty Discounts ‘Dupe’ Customers
7 Articles
7 Articles
The brand will offer ten promotions every week to customers who use its loyalty program. ...
Retail Gazette
Grocery Gazette - Latest Grocery Industry NewsAldi boss accuses rivals of ‘duping’ shoppers with loyalty prices
Aldi UK boss Giles Hurley has accused rival supermarkets of “duping” shoppers with loyalty discounts that he claims can begin from “unrealistically high prices”. Aldi, which remains the only major UK supermarket without a loyalty scheme, said promotional pricing should deliver genuine savings, rather than create the impression of a bigger discount. Hurley said: “Promotions can supplement everyday low prices when they’re meaningful, when they’re …
Aldi is the only major supermarket chain that doesn't operate a loyalty scheme, despite such programs being humely popular and used by millions of shoppers.
Illustration - BELGA ALDI will now book a dozen discounts every week for customers who scan their digital loyalty card at the supermarket's caisse. The discounter announced it on Monday in a press release.The discounter launched its loyalty program last year, among the latest supermarket chains in Belgium to do so. Customers scan a QR code from the ALDI app and can then earn points, which they can then exchange for free products or discounts. Wi…
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