Alcoholic Drinks Are No Longer Attractive: How Does the Industry Respond?

Writing (ALN).- For centuries, alcohol was the indisputable protagonist of social life. It was offered with wine at dinners, it was celebrated with beer in bars and the penalties were drowned with whisky in short glasses. Drinking was not only a custom, it was almost an obligation.But something changed.An entire generation is leaving [...] The entry Alcoholic drinks cease to be attractive: How does the industry respond? it was first published in…