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Albertsons’ pilot with Chobani drives ad outcomes

Summary by RetailWit
The test is part of a collaboration between the grocer’s retail media division and NBCUniversal to provide closed-loop measurement that bridges connected TV ads and retail performance.

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grocerydive.comgrocerydive.com
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Albertsons’ pilot with Chobani drives ad outcomes

The test is part of a collaboration between the grocer’s retail media division and NBCUniversal to provide closed-loop measurement that bridges connected TV ads and retail performance.

Read Full Article
RetailWitRetailWit

Albertsons’ pilot with Chobani drives ad outcomes

The test is part of a collaboration between the grocer’s retail media division and NBCUniversal to provide closed-loop measurement that bridges connected TV ads and retail performance.

Read Full Article
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grocerydive.com broke the news in on Wednesday, November 26, 2025.
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