Google Offers New First-Party Shopper Data Integration

Google offers new first-party shopper data integration

The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.

Albertsons injects fresh retail media data into YouTube advertising

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

Albertsons Media Collective partners with Google to expand retail data use in YouTube ads

Albertsons Media Collective has partnered with Google to integrate its first-party shopper data into YouTube and other digital advertising channels. The collaboration uses Google’s Commerce Media Suite to allow brands to target Albertsons customers across YouTube and third-party inventory through Display & Video 360, while measuring sales impact at a product level. According to company data, Google and YouTube are present in 82% of consumer jour…

Google integrates Albertsons shopper data into YouTube and DV360, expanding SKU-level measurement for advertisers

Google is expanding its commerce media capabilities through a new partnership with Albertsons Media Collective, enabling advertisers to apply first-party retail data to campaigns across YouTube and Display & Video 360.