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Alarm as Gen Z turns to 'finfluencers' for money advice

ASIC warns Gen Z that 56% trust social media financial advice despite risks of misleading content and urges use of independent resources like Moneysmart.

  • A recent ASIC survey found two thirds of young people rely on social media for financial decisions, with one in five turning to AI platforms.
  • Trust in finfluencers and AI is high, with 52 per cent trusting finfluencers, 64 per cent trusting artificial intelligence platforms, and 56 per cent trusting social media financial information.
  • In the YouGov poll canvassing 1,227 young people, 30 per cent watched YouTube for money advice and 18 per cent relied on artificial intelligence tools, while 29 per cent traded on social media recommendations.
  • ASIC Commissioner Alan Kirkland warned social media and AI-sourced financial information can be incomplete, promotional or misleading, and the financial watchdog said this creates unrealistic expectations about returns and volatility.
  • The regulator urged Gen Z to use free, independent guidance on the Moneysmart website as 23 per cent own cryptocurrency and 66 per cent speculate short term.
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The West Australian broke the news in Australia on Sunday, March 15, 2026.
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